Friday, May 24, 2019

BioWare leadership is out of touch with their customers, fans, and most importantly - their employees.

I had a chance to catch up with someone from BioWare. This is the same person that told me about Anthem finally looking promising after years of being stuck in indecision limbo.

This is more venting than anything else, but it does not paint a good picture of the still out of touch leadership. I will just list some bullet point takeaways without my usual commentary.

- SWTOR and Anthem are now handled by virtually one team and there is competition for resources.

- The SWTOR expansion is not in good shape at this time and management's expectations are too high.

- While Onslaught is a large expansion, it is still not (and will not be) on the same level as Rise of the Hutt Cartel.

- Onslaught and Anthem are both in the crunch phase as leadership wants to recapture the old BioWare Magic.

- SWTOR has a lot more active players than Anthem. The numbers are not even remotely comparable.

- BioWare leadership wants to rekindle interest in SWTOR.

- Anthem player base is at an all time low even though this month saw an influx of new players.

- Anthem has issues with player retention. This is something they are very interested and motivated in improving.

- BioWare leadership is unhappy with the Onion articles. They feel the game is being mocked unjustly.

- BioWare leadership thinks not talking about Anthem is working wonders, as negative comments about the game have decreased across all forms of social media.

- Leadership also thinks that everything the Kotaku article exposed can be fixed with team building excersises and events.

- The live team is very unhappy and disappointed about missing deadlines and breaking promises to their fans. They are also unhappy with how leadership is choosing to deal with it.

- A patch with QoL improvements and fixes is ready but is being held back by leadership because they want at least some content in it. New content will most likely be dropping with said patch, as well as in the next few weeks.

- Expect nothing on Anthem's May road map to be completed this month.


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